If you have a website, the chances are you have asked yourself one of these questions below:
– Why my site is not ranking on Google?
– How can I improve my organic search rank?
– How to get more traffic to my site
While there are many actions you can take to resolve these issues, one of the best places to start is a website audit. In the simplest terms, doing an seo audit means someone analysing your website using their search engine optimisation knowledge and expertise with the help of different SEO tools to find out what SEO challenges and opportunities are available for your to succeed in organic search rankings.
Why is an SEO Audit important
There are several reasons why you would need to perform an SEO audit on your website. Let’s look at a few:
– Search engines like Google and Bing are constantly evolving their algorithms to provide more accurate search results to their users. Results of an SEO audit report can provide the knowledge needed to make the correct adjustments to your SEO campaign.
– Making sure your site is error free is important. A website audit report can quickly highlight any site errors, broken links, etc.
– Title tags and meta descriptions are the first things a potential customer will see in search results. It is important that they are optimised for the correct and relevant keywords.
When to an SEO Audit
Quarterly SEO audits would be a good measure to make sure you are on track with your SEO strategy and not falling behind of any areas. With fast changing nature of digital marketing space, these audits will help you be agile and keep on top of search results.
We can look at websites SEO in 3 major areas.
– Technical SEO
– On Page SEO
– Off Page SEO
This is where we check if your website can be crawled by Google and other search engine bots without any issues.
Making sure website pages are indexed, XML-Sitemap/ HTML Sitemaps maps and robots.txt files are present is another basic check.
Site speed has been added to Google’s ranking factors and if your site loads under 3 seconds, it’s a major step on your way to higher web rankings.
On Page SEO
Some of the biggest issues we find have to do with the titles and meta descriptions. Most of the time we find they are empty or haven’t been optimised for the right keywords.
Site architecture is another factor we look at in “on page SEO activities”. We examine the URL structure to see if the website is using SEO friendly URLs.
non-SEO Friendly – yourdomainname.com.au/?p=471242
SEO Friendly – yourdomainname.com.au/key-wrord-phrase
Internal linking of web pages also falls under on page SEO and this activity ensures the correct flow of link love though out the site.
Off Page SEO
Your website’s backlink profile and social media activities will be looked at in this section.
Inbound links to your site are still a crucial factor when it comes to higher rankings.
Social media like Facebook posts, Google+ and Twitter, provides another way for businesses of all sizes to connect with their target audience. It also generates brand awareness, direct traffic to the site, and helps to boost SEO.
If you are focused on local SEO, citation links play a major part when it comes to ranking for geolocation related search phrases.
We pay close attention to Google’s algorithm updates so that we are always up to date with the best practice SEO techniques. This, coupled with the extensive experience of our creative SEO team will provide your business with prominent visibility in Google searches.